Customer Satisfaction and Customer Orientation

  • Customer orientation-ness Importance of customer relations and importance
    • Marketing approach
    • Service approach
  • Customer relations
  • Where world is going? Global competition
  • Customer satisfaction? Customer pleasure?
  • Who is our customer?
  • How should the connection between company mission & strategy and customer orientation-ness?
    • Importance of setting company mission and strategy clearly.
    • Quality approach in customer relations.
  • Effect of the customer orientation on company culture
  • Understanding customer needs and expectations.
  • Essential of customer relations.
  • Role of communication in customer driven approach
    • Importance of internal customer relations
    • Course of the message from source to target
    • Relation of urge, perception and behaviour
    • Differences in perception and ways of elimination
  • How can value be measured with customer approach
    • Comparison old and new methods in customer relations
    • Development of customer relations
  • Other departments role in customer services
  • Role of executives in customer service quality
  • How to motivate company employees for customer driven approach
  • Essential of customer relations.
  • Customer relations professional
    • Consultant identity
    • Directive consultation
    • Trainer consultant
    • Strategic consultant
    • Problem-solber identity
    • Mutual professional identity (win-win)
    • Moderator ve Facilitator identitiy 
    • Service and confidence relation
    • Relation with team awareness
    • Consistency
    • Determination
    • Continuity
    • Calmness: a calm approach
    • Positiveness
    • Managing negative emotions and stress
    • Source optimization
    • Needs analysis
    • Taking customer needs into account
    • Offering alternatives and evaluation
    • Directing, follow-up and feedback
    • Proactive approaches
  • Service contingency
    • Meeting expectations 
    • Motivasyonel approach in relation: effecting attempt
  • Handling customer relations
    • Complaints
    • Coping with difficult customers
    • Forbidden expressions
  • Evaluation and closure